Start with the customer and selling context
Define climate, season, customer profile, target retail price, display capacity and whether the assortment is fashion-led, optical-led or travel-led.
Build a shape and proportion matrix
Count actual frame shapes and sizes rather than brand names alone. Balance compact and wider fits, angular and curved profiles, and familiar shapes with a smaller number of directional styles.
Control color and lens repetition
Track frame and lens color separately. Several black rectangular frames may still be commercially different, but repeated near-identical combinations can consume an opening budget without adding customer choice.
Plan the reorder record
Keep model, color, size, quantity, cost, selling price and sell-through period together. Reorder the proven reference, not a visually similar substitute.
Quick answers
How many shapes should a boutique carry?
There is no fixed number. Cover the customer and display need without repeating indistinguishable styles; start with a written matrix.
Should an assortment be organized only by brand?
No. Also track shape, size, color, lens, price band and likely customer so the selection is not accidentally repetitive.
What should be saved for reorders?
The exact model/color reference, approved photos, measurements, packaging, prior quantity, commercial terms and sales result.